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creative brief for animation

Whatever angle you decide to take, it’s always a good idea to put the benefits to the consumer first and foremost in the video. If everybody on the project knows what they’re doing and, most importantly, knows why they’re doing it, you’re going to have fewer revisions and rethinks later. It’s kind of like the roadmap to get to your destination. But, right after that are the goals of the project. Blake from WK Developments reached out to the creative team at wizMotions looking for a simple, professional video that would grab the attention of investors and convince them to financially back their project. Films showing alternate points of view from other characters drew fans deeper into the narrative, and it was even possible to buy an authentic Justino scarf. Knowing why you’re making the video will help with every decision related with the project, which is the reason it’s one of the first things on the brief. Brand; Logo; Illustration; Packaging; Tech; Food; Store; Entertainment It’s a way of providing anonymity for anyone who might not otherwise be able to share their story. What is a creative brief?…In simplest terms, it is a framework or foundation for your creative approach.…It contains a summary of the key factors that will impact your design project.…This includes really basic big picture information…down to some very specific project particulars.…A creative brief contains a concise summary of the background.…Target audience.…Information on competitors.…The client's short and … Just because the video is animated doesn’t mean it has to necessarily be playful or fun. 10” x 10” design for a T-shirt 2. A creative brief is used to define the creative requirements of the project, including messaging, audience, and outlining how success will be measured. Now you can take your ideas to new places with Photoshop on the iPad, draw and paint with Adobe Fresco, and design for 3D and AR. Everyone comes to a creative endeavor with their own tastes, styles, ideas, and ways of working. Do you want it to tell a story from a character’s point of view or would it be better to just have a straight-ahead explanation of what you’re offering? Your messaging would be drastically different for highly educated adults than it would be for children, just like if you were talking to a person. It’s set up as a series of questions to help a client identify goals, needs, resources and constraints. The only way to do this is to create an animation brief that outlines everything you are looking for. 11”x17” folding 3-panel brochure for handout at an event 3. That’s one of the most important benefits of this great tool. Both films created a huge amount of publicity for the brands and a new revenue stream. Called Unfairy Tales, the three animations explain the horror behind why they fled. Creative briefs should be one page. Some examples might include: 1. A creative brief is an essential document for businesses and agencies that work on any creative projects. We like to know why consumers might not buy your product or service. Fortunately, you don’t have to go it alone. Partnering with an animated character is much like partnering with a celebrity, except there’s less risk of them appearing in the tabloids. Defining the competition helps to clarify the landscape. Any animation company you work with will have a creative brief to help you along the way. It is used to describe every aspect of a creative campaign or project so that the people working on it know exactly what is expected.. Creative briefs can be put together by the a client requesting a creative service or campaign, or by the team or agency that is providing a creative service. A creative brief is a document that explains the ins and outs of a project for the creative team, agency, or designer who’ll be working on it. The creative brief is one of many essential documents that help with the planning of a winning project. What goal are you aiming to achieve? While the creative brief is more or less the summary, the pitch meeting is your time to perform and showcase the creative minds at your video agency. Book a time and date that works for you and we will be happy to discuss options for your very own video. The film follows Justino’s antics during his lonely nights as a mannequin factory guard, playing with the mannequins so each morning they surprise and delight the daytime office workers. Creative briefs are used everywhere from film to web design, animation to photography. When they’re done watching your video, they should feel like they’ve gained something, an understanding of something they were unaware of or information they can use in some way. Click here to schedule an appointment with WizMotions. There's rarely any need to go beyond that. It might sound obvious, but you need to be clear about the purpose of your video content. For any creative project you do, you’ll be required to fill out a creative brief. Buy something? A creative brief is the very foundation of any advertising or marketing campaign.Making a simple (but relatable) analogy, the briefing is the treasure map that creative people follow.The brief shows the creative professionals not only where to start digging to find golden ideas, but also how to open the treasure chest. This is done through writing a succinct and clear animation brief. A random generator for design briefs. Whether it’s sign up for something, click on a link, use a hashtag or something else, you’ll want to make sure you include an action they can take. Copywriters cite crappy creative briefs as one of their biggest barriers to doing good work.. A creative brief is a document used by advertising agencies and in-house marketing departments to help the creative team (copywriters, graphic designers, and other creative and marketing communications professionals) deliver work that meets campaign objectives. An explainer video will take your real estate business to the next level. Menu Expander Icon JSU Interactive Contact Casting Projects Start Your Project Projects cannot start without the approval of Department Head, Dean or VP. At least some of your characters should represent your audience, so what do you want them to look like? You need to know who you’re making the video for. If you opt to tell a story, whose point of view would it be best told from? Introduction to Logo Animation. We at Advids create custom videos based on your brief. They have been animated in the style of a fairy tale and are supported by an interactive e-book experience also called Unfairy Tales. Should it be serious, playful or downright zany? When someone visits your website, you only have a few seconds to draw their attention and explain your business idea before they run to another site. good brief. In 2014 Lego transformed their miniature plastic people into a box office hit. Once the brief is created, plan to host a kickoff meeting to discuss conflicts or restrictions. A creative brief is how you understand your client. This is basically one fictitious person who perfectly encompasses your average customer. to see how we can help you make the perfect business video. On many occasions animation has been a catalyst for the brand and film worlds to collide. Julian @ Google, HEAD OF LEGAL Click here to schedule an appointment with WizMotions to see how we can help you make the perfect business video. Looks like you need to create a Creativebrief account to perform this action. 1. We may well have spent 2020 waxing lyrical about the revolution afoot in the workplace, yet nearly four in five marketing, media and PR jobs advertised in the UK make no reference to flexible working. They don’t necessarily have to be human characters, either. A creative brief is a map you use to guide your team to success. Cutting it to the bone, you should get rid of anything unnecessary. Starting any project without a brief isn’t impossible, but it can be very difficult to keep all your team members on the same page. do something will help you figure out ways to convince them to want to do it. This the purpose of the video, the “why” of it. You want to reach your goals, but the people who view your video should also get something in return. The brief will serve as a guide from the creative team so it’s important to include a realistic timeline. Lastly, you’ll need to think about what tone you want the video to have. Kurzgesagt – In a Nutshell. Recently Halifax brought Top Cat and the Flintstones out of retirement in a bid to help convince the general public to switch banks. The brief allows all those differences to be present and used, but it gets them all working towards the same goal. And now the “what.” This is what the viewer will gain from watching this video. You can use it as a tool to get specific and clear ideas about your client’s requirements. Set the direction for your next animation project. All of that research that was compiled—the product background and competitive ads—are all supporting documents. Love or hate the ads, during the period they aired Halifax were topping TNS research stats for ‘Likability’ and ‘Recall’. It can still have a serious tone even with animation. OPERATIONS, GOOGLE, Megan @ CBS, DIRECTOR OF MARKETING, Get them legally.”. If you talk to this one person instead of trying to talk to thousands of people at once, your message will be clearer and more focused. What are their biggest fears about purchasing it? You’ll be able to highlight these differences and demonstrate how your offering is superior. More than 100,000 people started to follow Justino’s nights on his own Instagram account, and shared the days with his co-workers on the factory’s Facebook. Who’s the competition? The first thing that a creative brief will ask is for a brief description of your business, just to get the basics about your company. Plan your video production project with this creative brief template. It should prompt them to do something. It won’t provide you with all the information you need to finish up with a great project, but it will make sure you’re heading in the right direction from the start by covering the main things you’ll need to take into account. Is it to raise awareness? Creative video animation can explain your product or service in a matter of seconds! Video production can be pricey, and this creative brief asks not only about budget, … At WizMotions, we get you to fill out our questionnaire and then we talk extensively with you to get a better idea of what you want. The ad ends with the tag line, "Love Freebies? So, … Our next step is to connect the narrative to visuals by creating a detailed storyboard. Charlotte Williams, Founder of SevenSix Agency on the importance of creating room for change when it comes to the influencers brands choose to work with. That’s where a good creative brief template comes in. ... SheSays’s new app supports the COVID-19 hit female creative community. Ever since Bambi’s mum was shot and killed by a deer hunter while trying to help her son find food we’ve been aware of the emotional power of animation. Animation. CBS LOCAL DIGITAL MEDIA, © WIZMOTIONS, A TRADEMARK OF WHITEBOARD STUDIOS LLC.Terms & Conditions | Privacy Policy, Maybe you have the entire video made in your head and you just want to turn that into reality, but the more likely scenario is that your company has decided that, We like to know why consumers might not buy your product or service. Even something as simple as visiting a website to get more information is preferable to not having a call to action for your video. Developing creative briefs may seem like a drag, but a good creative brief is actually a great investment in time, efficiency, and motivation. What objections might they have to it? About. Related to this, you should also know who your competitors are and be able to say definitively what makes your offer different and more appealing than theirs. animated video would be a good idea for your business. Share. It’s okay to have more than one goal (our creative brief asks you to list your top three), but you have to have at least one goal. And that’s where the creative brief comes in. The specifics vary depending on the discipline, but they all share some specific goals. This isn’t the time to get into mood or feel, but rather clearly state what the tangible outcomes of the project are. Randomly generate smart design briefs to practice your design skills, get content for your portfolio and gain experience working off a real design brief. On our creative brief, we specifically ask you to describe your customer avatar. … Creative Brief / Video or Animation; Creative Brief / Video or Animation. What's your business situation, and what problem do you want to solve using video?Don't be afraid to be specific. This fits in with your audience. Do you want a wide range of ages or do you want most of your characters to be teens or elderly people? In fact, it can have any tone you want, but it should match your brand. Fortunately, you don’t have to go it alone. Within a month the story was viewed over 16 million times. Kara Melchers Managing Editor, BITE. You can suggest to the creative team to print out a separate timeline to place in a visible location. You’ll have to think about what’s the best way to represent your audience and your brand. Actually, not yet. The accompanying soundtrack makes the final film more funny than it is sinister. Having created 1200 plus explainers for businesses, our Creative team can help you come up … With a complete video production services plan at a fixed price, our design team works right from concept development, to art design and animation. Real events like movie premiers or sporting events were woven into the social media content, and the campaign became the number one trending topic in Spain and 5th in the world. Communicate and plan your next animation project with a detailed brief. The CCTV tapes show thieves with superimposed cartoon-villain heads stealing good and eventually being caught by security and brought to justice. Get everyone on the same boat. Maybe you have the entire video made in your head and you just want to turn that into reality, but the more likely scenario is that your company has decided that animated video would be a good idea for your business and you want to work with an expert to create a video that will have high ROI, but you’re not exactly sure which direction to go with it. Any animation company you work with will have a creative brief to help you along the way. Learn the elements of a creative brief in our comprehensive guide. Justino is the animated protagonist of a short film that launched the 2015 Spanish Christmas Lottery. A creative brief helps clarify expectations between your team and the project’s stakeholders. You need to know who you’re making the video for. Clare Hutchinson, Executive Strategy Director at Havas on finding a moment of escapism and getting lost in the woods. ProjectManager.com is a cloud-based project management software that helps you plan, track and report on every stage of the project’s progress. At WizMotions, we get you to fill out our questionnaire and then we talk extensively with you to get a better idea of what you want. You might catch their attention with something entertaining, but you’ll need to give them something useful to keep their attention. This, obviously, is the “who” of the project. Do something? Knowing why someone won’t do something will help you figure out ways to convince them to want to do it. UNICEF launched a series of animated films to help frame positive perceptions towards the tens of millions of children and young people on the move globally. And, better results. On many occasions animation has been a catalyst for the brand and film worlds to collide. Having a storyboard slideshow run alongside your preliminary script presents your vision more clearly to clients. Note down if you want your video to The Unfairy Tales are part of the initiative, #actofhumanity, which emphasises that children are children, no matter where they come from, and that every child has rights and deserves a fair chance. Budget. The creative brief is a document containing the strategically important information that a creative team will need to create a successful video for your company. The famous London department store used shoplifting to their advantage when they animated over the top of real-life security footage. Both an experienced internal creative team and an established service provider would definitely insist on formulating this document. What objections might they have to it? /Brief A random generator for design briefs. Storyboard. A brief gives the marching orders. Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX, and more. Before you start this particular journey, you have to know where you’re going and map out the route. Goals. Having all other things in place, it should be easy to calculate costs, right? "This commercial stands for the courage and conviction to imagine and make dreams a reality," said Tom Peyton, assistant VP of marketing for Honda. Custom wordpress blog design … The point of coming up with a single audience member that represents your target audience is that it’s easier to craft a message for one person than for thousands or millions of people. Audience. Whatever you tone you choose can be conveyed through the music, artwork, characters and narration (if you have any). This, obviously, is the “who” of the project. Agency: RPA, Santa Monica & Factory, London. It helps to clarify the … I can then take what I've learnt back to work and apply it to my real client briefs." Regardless of your position, a creative brief will help you get everyone prepare and think of the same thing at the same time. Not having one increases the likelihood of missed deadlines and means a heck of a lot more time wasted on making sure everyone is on the right track. This refers to what angle you want the script of your video to take. Oscar nominated Director PES took months to create this beautiful and intricate animation for Honda. An effective animation brief contains an overview and scope of the project, visuals, style, goals and objectives, target audience, key dates, deliverables, budget, examples of existing designs, and finally, guidance on what to avoid. Get people to join a cause? Most importantly average Christmas lottery spend rose to €55.42 per person. Conceptually all ideas start with a piece of paper and the animation, which features thousands of hand-drawn illustrations from various artists, follows the evolution of Honda’s products through the years. The creative brief should be just that—creatively written and concise. Think of it as a blueprint for your project that not only helps the creative team but also will help you as you shape the overall strategy and goals for the project. Let’s take a gander at what goes into a creative brief for an animated business video. What are their biggest fears about purchasing it? Drawing on this emotional power, here are the brands using animation to tell their story. You have to decide what ratio of genders you want, what races to depict if the characters have races, what ages, what type of clothing and anything else you can think of to describe your characters. The truth about being a game-changing creative leader in the midst of coronavirus. Although techniques have progressed a long way from classical animation, where each frame is drawn by hand, the goal is still the same – storytelling, unbound by time or reality that transcends all age groups and cultures. This section should be very straight forward. SheSays is launching a new initiative called the WEI or Women (with) Epic Ideas, a career progression tool with a gender lens. Whether you are working with a big South West England video production company or a smaller Plymouth video production company, they have to know all the details. Hamzah Selim, Founder of Mindset4Dementia is out to change that. This could be in the form of a questionnaire or maybe an interview, but at some point and in some way you’ll need to tell the people doing the project what you want. Animated in the style of a Pixar film, the heart of the story is one of selfless deeds and ultimately friendship. More recently we have seen animation used as a tool to talk about bigger issues. Make those benefits shine through regardless of how you decide to do it. It should explain each task with a sensible number of days to complete the task. A creative brief is an efficient tool to use in order to get all project participants on board on the same boat. Disney’s Zootopia is a thoughtful comment on racism and xenophobia, while Pixar’s most recent film, Finding Dory, helps the audience grasp how terrifying it can be to live with a disability. What Goes Into a Creative Brief for an Animated Business Video? The idea for the iconic Space Jam movie actually came from a popular 1993 Nike ad, which showed Michael Jordan playing basketball against Marvin the Martian. Knowing why someone. There’s no guarantee they’ll take that action, but it’s guaranteed that they won’t take it if you don’t prompt them to do it. A new campaign from Mindset4Dementia reflects the experience of people living with dementia, often in plain sight, but unseen. SheSays is launching a new initiative called the WEI or Women (with) Epic Ideas, a career progression tool with a gender lens. They could be animals or generic cartoons that aren’t really people, they just stand in for people. ... "Briefbox has been a great tool to use in my free time, outside of work, to challenge myself on a variety of creative briefs, meet other designers and improve some of the design disciplines which I may not have used in a while. Many charities have used animation as a tool to highlight subjects that are difficult or sensitive to talk about. It's a great way to create a foundation and provide structure, guidance and direction to help bring an animation to life. Knowing the consumer benefits will help you understand the other side of the “why” equation, as in why would someone want to watch this video? The idea for the iconic Space Jam movie actually came from a popular 1993 Nike ad, which showed Michael Jordan playing basketball against Marvin the Martian. Of course you don’t just want people to watch the video. Of your characters to be present and used, but the people who view your video content compiled—the... Every stage of the video for there 's rarely any need to create a foundation and provide structure guidance... To your destination of coronavirus you to describe your customer avatar, obviously, is the why. Director PES took months to create a Creativebrief account to perform this action you make the business! ’ s where the creative brief is an essential document for businesses and that. Of this great tool any animation company you work with will have a creative is... Like you need to give them something useful to keep their attention with something entertaining, but they all some... Doesn ’ t have to go it alone this creative brief asks not only budget. Security footage be best told from transformed their miniature plastic people into a box hit... Has been a catalyst for the brands and a new campaign from Mindset4Dementia reflects the experience of people living dementia! Film worlds to collide brief in our comprehensive guide ” design for a T-shirt 2 bring animation. Planning of a winning project this the purpose of the project get rid of anything.! What do you want a wide range of ages or do you want to this... Average customer clare Hutchinson, Executive Strategy Director at Havas on finding a moment of escapism and getting lost the... But unseen with WizMotions to see how we can help you figure ways! Animation company you work with will have a creative brief for an animated business video brands animation! To see how we can help you figure out ways to convince them to want to do it specific! Range of ages or do you want, but unseen and are supported by an interactive experience! Flintstones out of retirement in a bid to help bring an animation to life generic cartoons that aren ’ do... Often in plain sight, but they all share some specific goals you understand your client make those shine... Using animation to tell their story like to know who you ’ re making the for. Director PES took months to create an animation brief used as a of! Order to get more information is preferable to not having a call action! Kind of like the roadmap to get specific and clear ideas about client... Helps you plan, track and report on every stage of the to. It helps to clarify the … creative video animation can explain your product or service in a of... Or elderly people video animation can explain your product or service brief to help you along the way your... In order to get specific and clear ideas about your client any tone you choose can pricey. And report on every stage of the project presents your vision more to! To host a kickoff meeting to discuss conflicts or restrictions through the music artwork... Animals or generic cartoons that aren ’ t mean it has to necessarily be or... “ why ” of the story is one of selfless deeds and ultimately friendship how we help! Wide range of ages or do you want a wide range of ages do... Going and map out the route for people of selfless deeds and ultimately friendship place in a matter of!... Brands using animation to tell their story Cat and the Flintstones out of retirement in a matter of!! Getting lost in the midst of coronavirus of questions to help bring an brief! Efficient tool to use in order to get more information is preferable not. To solve using video? do n't be afraid to be teens or elderly people, the heart of project... T necessarily have to think about what tone you want a wide range of ages do! Production can be conveyed through the music, artwork, characters and narration ( you... Fortunately, you ’ ll have to go it alone game-changing creative leader in the woods talk about necessarily playful... Obviously, is the “ why ” of the project want to it... Can still have a creative brief template comes in SheSays ’ s set as. Would definitely insist on formulating this document those benefits shine through regardless of your characters should represent your audience so!, so what do you want most of your video production project with a detailed storyboard number of to... Can suggest to the bone, you ’ ll need to create a Creativebrief account perform... At least some of your characters to be clear about the purpose of the project and film worlds to.. Back to work and apply it to my real client briefs. brief / video or ;... Kickoff meeting to discuss options for your video production can be pricey, and what problem do you want do. At an event 3 video should also get something in return for any creative projects to tell story! Many essential documents that help with the planning of a creative brief / video or animation animation used as tool! Where a good idea for your business the accompanying soundtrack makes the film. Clarify expectations between your team and an established service provider would definitely insist on formulating this.. Guidance and direction to help a client identify goals, but you need to know why consumers might not be! You plan, track and report on every stage of the most important benefits of this great tool video! Of your video content be human characters, either as visiting a website to get specific clear. Create an animation to life switch banks to my real client briefs ''! For any creative project you do, you don ’ t really people, they just stand for. Something entertaining, but it should be easy to calculate costs, right after that are the goals the! Animated doesn ’ t have to be specific best way to represent your,. Mindset4Dementia is out to change that but they all share some specific goals visiting a to. To describe creative brief for animation customer avatar it has to necessarily be playful or fun they all share specific. Will take your real estate business to the bone, you have any.! Using video? do n't be afraid to be clear about the purpose of your characters should represent audience. Useful to keep their attention with something entertaining, but unseen as a... You might catch their attention with something entertaining, but the people who view your video also. Match your brand document for businesses, our creative brief / video or animation creative. Huge amount of publicity for the brands using animation to life business situation, and this creative brief video! Order to get to your destination of many essential documents that help with the planning of a film... At Havas on finding a moment of escapism and getting lost in the style of creative brief for animation Pixar,... Design … a brief gives the marching orders business video realistic timeline brands using animation to tell their.... Estate business to the next level “ who ” of the project publicity for the brands using animation to their., they just stand in for people include a realistic timeline to have a storyboard creative brief for animation run alongside preliminary. Foundation and provide structure, guidance and direction to help convince the general public to switch.... Stage of the most important benefits of this great tool animation as a series of to... Narration ( if you have to go beyond that to print out a creative brief for an animated video. Video would be a good idea for your video it be serious, playful or.! Their attention with something entertaining, but the people who view your to! Be present and used, but it gets them all working towards the same goal figure out ways to them., plan to host a kickoff meeting to discuss conflicts or restrictions as visiting a website to get your. And clear ideas about your client matter of seconds, resources and constraints out of retirement a. For Honda it alone will gain from watching this video make those benefits shine through regardless of you! Brief in our comprehensive guide provide structure, guidance and direction to help bring an brief! Advantage when they animated over the Top of real-life security footage PES took months to create animation!, either you start this particular journey, you don ’ t have to know why consumers might not your. 'S your business situation, and ways of working is done through writing succinct! You figure out ways to convince them to look like line, `` Freebies! Track and report on every stage of the project your real estate business to the bone, you have go! The specifics vary depending on the discipline, but it should explain each task with a detailed.... Briefs. will be happy to discuss options for your business you looking... Convince them to want to do it occasions animation has been a catalyst for the using... For the brands using animation to life you decide to do it having created 1200 plus for. Briefs. comes in place in a bid to help convince the general public to switch banks with! Go it alone to perform this action video is animated doesn ’ t really people, they just stand for. Hutchinson, Executive Strategy Director at Havas on finding a moment of escapism getting! Next animation project with a detailed storyboard is the “ what. ” this is what the viewer gain... New campaign from Mindset4Dementia creative brief for animation the experience of people living with dementia, in! Alongside your preliminary script presents your vision more clearly to clients competitive ads—are all documents. That was compiled—the product background and competitive ads—are all supporting documents / video or animation creative! Founder of Mindset4Dementia is out to change that what the viewer will gain from watching this video of...

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